Digital presence has become more important than ever for businesses that want to reach the growing number of Kenyans online. However many business owners are making a critical mistake when bringing their brands online. What is it? Choosing inappropriate domain names.
A domain name can make or break your digital branding efforts. A great domain name can make your brand more memorable to your target audience. On the other hand, an inappropriate domain name can harm your online brand identity and reduce visibility. To avoid this, you have to be cautious when choosing a domain name for your business.
So, what makes a good domain?
Characteristics of a Great Domain Name
Think of Google, BBC, Apple, and other major corporate companies. They all have one thing in common – catchy domain names that are appealing and easy to remember.
Your domain name should be captivating to be memorable.
2. Easy to type
A domain name that is easy to type is essential to your online success. Such a domain is concise and has the right spelling.
You should avoid using slang or other complex terms that are easy to misspell.
A great domain should be 6-10 characters’ long. You may exceed this but consider keeping the name short and simple.
4. No numbers or hyphen
Numbers can be confusing in a domain name. Some people may type them as numerals and others as a word. Also, some may forget to add a dash while typing. Avoid numbers and hyphens wherever possible.
5. Include Keywords/Brand Name
A good brand name makes your brand recognizable with just a glance. Think of Google.com or cctvinstallation.co.ke. These names communicate a brand or what it offers. That’s why it’s absolutely important to include either your brand name or keywords to ensure you’re more recognizable to your target audience.
6. Appropriate domain extension
Domain extension speaks volumes about your brand. A relevant extension gives your brand more credibility and authority. Remember, it should match your business type. For example, a non-profit organization should have .org extension. With the right extension, you can make your brand more trustworthy to your target audience.
For local brands, it is recommended you have a. KE domain extension. This country-specific Second Level Domain (SLD) is easy to remember for most people and can make your brand more appealing to your Kenyan customers.
How to Choose the Perfect Domain Name
Finding the right domain isn’t rocket science, but you need to be cautious. The following tips can help you come up with the perfect domain name for your business.
1. Use brand name/personal name
You don’t have to come up with a new name if you already have a business name. You can use your brand name as your domain name. For example, if your small business is registered as ‘Delight Investments’, the domain ‘delight.co.ke’ is perfect for you.
For bloggers, you can use your name. Don’t use your full name. Your first name, middle name, or both are enough. Ensure the domain name is simple and memorable.
2. Consider target location
If you are targeting a specific area, you can include the location name in the domain. For example, a phone repair business targeting Nairobi market can have NairobiPhoneRepair.com as its domain. With such a location-specific domain name, you are likely to rank well for local searches and get more visibility.
3. Check Domain name availability on social media sites
Don’t just rush to register a domain name. It is advisable to conduct whether it’s being used by other businesses. You can find out by checking social sites such as Facebook. This can give you insight into brands using similar names and variations you can use to come up with the perfect domain name.
4. Use domain generator
Domain Registration Process
Once you find the perfect brand domain, you have to register it to make it yours. Remember, if someone claims before you register, you cannot use the name.
To register the domain, visit a domain registrar’s website and check the domain name availability. We have an inbuilt domain checker to help you know whether your domain is available. If it’s available, select the right domain extension (.com, .co.ke, .org, .info, etc.) and pay for your domain. And you’re done. Your perfect domain name is yours.
Ready to build digital presence? Get your own domain name.