Online branding has never been this essential.
Whether you are a small business, big company, or personal brand, online presence gives you visibility you need to get better results.
Every Kenyan is online today. Forget the good old days of advertising on newspapers, and word-of-mouth marketing. The world is changing, and you have to adapt if you want your brand to thrive.
The good news is that it is easy to bring your brand online. You don’t need a huge budget or invest a lot to reach your online target audience. With just these few steps, you can build a compelling online brand presence, reach more potential customers online, and get more traffic and leads.
1. Choose your brand name
Before you think of taking your brand online, you must have a brand name. It might be your business name, or personal name. And is critical to your online brand identity. Remember, there are thousands of brands online competing for attention. Your brand has to stand out to get better visibility and recognition.
With a unique and appealing name, your brand can become more appealing and memorable to your target audience. Think of Google, Microsoft, Tesla, etc. These names are simple, yet distinct. Perform a search online if you haven’t come up with a name, and choose the best one. This should the brand name to build your digital identity in all platforms. Remember, it has to be the same as the one you use offline.
2. Register Domain Name
The first step to online branding should be registering a domain name. This is the name your audience will use to find your website. Finding the right domain can be tricky, especially if your preferred one has already been taken. We have created a guide to help you find the perfect domain name for your brand.
If you are targeting a Kenyan audience, we recommend you register a .KE domain. Such a domain is likely to give your brand a local appeal, and appear more trustworthy. Also, it can boost your local rankings driving more traffic to your site.
3. Create a Website
With a domain name, your online brand is one step away from online success. Next, you have to create a website for your brand. Remember, website is your virtual storefront. It’s where potential customers can ‘window shop’, learn more about your business, and make purchases. You have to make it as unique and appealing as possible to grab attention, and maintain engagement.
You don’t need technical skills to create your own website. WordPress, Weebly, Wix, and numerous of other site builders have made it easy to craft a website even for non-programmers. However, if you want a professional-looking website, you need an experienced web designer to help you.
4. Be visible on social media
Most people are not just online to search for information, but also socialize, and connect with friends, and family. And social media helps them do that. This is an opportunity you should leverage to broaden your brand reach and visibility.
You can start by creating accounts for your online brand on the most popular social platforms in Kenya (Twitter, LinkedIn, Facebook, and Instagram). Create a social marketing strategy which should focus on building engagement, and getting more leads. Remember, you don’t have to be active on all platforms. One, or two are enough. Ensure you regularly post informative social content, and engage with fans. This is key to getting results consistent with your goals.
5. Blog Often
Your website is not just a virtual storefront. It’s a platform where you can share your thoughts, and engage with potential customers. Posting informative content such as articles and case studies can and boost engagement, and turn visitors into subscribers. Also, it can help you make your online brand more authoritative in a particular niche.
Before you start writing, create a blogging strategy that defines your objectives, the type of content to write, content schedule, and how to track content performance. This can help you blog without burning out, as well as bring more results.
You don’t need a big budget to create a successful online brand. Applying the tips above can help you establish strong online presence. The impact of this is not immediate, but it will help you achieve long-term success. Even if you just pick two or three steps, your brand will be more visible online.